Why 50% of Homes Are Selling for Under Asking and How To Avoid It
Understanding why strategic pricing matters in today’s market
If your selling strategy still assumes you’ll get multiple offers over asking, it’s time for a reset. The frenzied seller’s market is behind us – and here’s the data.
From Frenzy to “Normal”
Currently, about 50% of homes are selling below asking price. This market correction brings the housing market closer to historical norms, even if it feels different from the past few years.
Nearly half of homes are selling below asking – pricing is key
Why This Matters If You’re Selling Your House
Pricing correctly from the start is critical. Your first two weeks on the market determine serious buyer engagement. Incorrect pricing can make your listing stale, leading to lower offers.
The Ideal Formula
Sellers who adapt avoid price cuts and long listing times. Correct pricing plus staging and flexibility ensures a home sells at or above asking.
1. Prep Your House
Tackle repairs and touch-ups to make your home market-ready and attractive to buyers.
2. Price Strategically from Day One
Rely on real sales data from your agent rather than listing prices. The Listing Team knows what buyers in Fort Lauderdale, Oakland Park, Weston, and Pembroke Pines are actually paying.
3. Stay Flexible
Be ready to negotiate on price, repairs, or closing costs – serious buyers expect give-and-take.
Bottom Line
Talk to a local agent today to price your home strategically. With The Listing Team, your home can sell quickly and for top value.
Get Your Home Valuation
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📞 954‑342‑6180 | ✉️ scott@reallistingagent.com
